Which of these is NOT considered to be a form of life insurance advertisement?

• A. Buyer's Guide
• B. Policy illustration
• C. Marketing brochure
• D. Agent's business card

Answer: (A)

Advertising in life insurance refers to materials that promote a specific policy or insurer. A Buyer’s Guide is an informational document designed to help consumers compare policies and understand options, not to push a particular policy. Because it provides neutral, educational information about types of coverage, features, and questions to ask, it isn’t considered promotional advertising.

In contrast, a policy illustration presents projected values and benefits for a particular policy, often used to persuade sales; a marketing brochure highlights advantages and selling points of products; and an agent’s business card is a direct promotional item used to contact or solicit business.