Maria the producer would like to advertise an annuity product on a highway billboard. Which of the following must be included in the advertisement?

• A. The insurer's rating
• B. The producer's name
• C. The premium amount
• D. The policyholder's name

Answer: (B)

Identifying who is marketing the product is required in insurance advertising. Any ad for life or annuity products must clearly show the producer’s name (the agent or agency responsible for the marketing). This ties the advertisement to a licensed individual who can be contacted and held accountable.

Other details like the insurer’s rating, a specific premium amount, or the policyholder’s name aren’t required and can be misleading or inappropriate for a billboard. A rating can vary and may confuse rather than inform; premiums depend on individual factors and aren’t fixed; and a policyholder’s name is private information.